PT'S WINGS & SPORTS: Print & Digital/TV QR Menu
The PT's Wings & Sports menu had a turn around of half a day, from conception to execution in order to be ready for the opening. Taking the approved copy, I relied on the logo colors and color blocking sections to make for a quick, clear and effective menu within brand guidelines. I used a slab serif font for the section headers to tie in with the logo, and a condensed sans serif for body copy to fit long descriptions in a large menu. The white call out boxes were originally fewer and extended off the side of the page, but had to be brought in as more items were asked to be accentuated.
The print menu was then resized into TV displays with QR menus.
HOOTERS LATE NIGHT MENU
I redesigned the late night menu for the Hooters at OYO following Hooters brand guidelines and utilizing pre-existing assets such as the food photography, Hooters pattern and logo.
Being the only Hooters with a breakfast menu, I needed to edit and composite the Las Vegas specific steak and eggs image to match the professional food imagery provided for all other Hooters restaurants. The new edit was added to OYO LV assets for use on other menus and marketing material, such as billboards and web ads.